“This cross-promotion gives riders who are new to Eats a seamless way to order a meal via a webview instead of opening up the App Store for download.” “We’re rolling out a new way to order Eats directly in the Uber app on Android (we’ve already been experimenting on iOS)” an Uber spokesperson tells me. It could also get the 50% of Eats customers who don’t ride in Ubers to try it for transportation. Combining functionality means Uber’s ride hailing customers could see a promotion for Eats and instantly try it without downloading a new app as their tummy rumbles. The move could give Uber a customer acquisition and retention edge on single-product competitors like Lyft or DoorDash, while helping it keep up with multi-product peers like Careem and Bolt (which recently added food delivery), and its biggest global foe Didi from China which just launched food delivery in Uber stronghold Mexico. Uber Eats app will remain available as a standalone app. Uber quietly began rolling out a pilot of the merged app in late April. A tipster in Boston first clued us in to the feature and now Uber confirms that it’s merging a fully functional web version of Uber Eats into its ride-hailing product. I don’t want to give away too much.”īut TechCrunch has discovered that specifically, Uber is starting to make a web view of Uber Eats accessible from its main app. I will tell you that we are very, very early in the stages of exploring the many, many ways in which our Ride business can help continue to build our Eats business and vice versa by the way. Uber CEO Dara Khosrowshahi said cryptically on the company’s first earnings call last month that “Suffice it to say we are starting to experiment in ways in which we can upsell our ride customers to Eats deals in a way that - you know, to be plain spoken - isn’t annoying. Through cross-promotion, it can combine activities people might only do a few times per week or month into a product they open daily. Uber’s best hope to beat all its ride sharing and food delivery competitors is that it does both.
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